Wild Earth vs. Royal Canin

The health and wellness of your dog is the most important factor, which is why we’ve carefully formulated our food to exceed conventional standards. Wild Earth contains ZERO of the most common food allergens that can cause allergies in dogs.

Oh, and have you seen the impact meat and chicken production have on the environment?
Check out our sustainability mission to see the truth. Spoiler alert: Most dog foods feature
much more of the chicken than just the meat. No thank you!

Wild Earth Complete Protein Dog Food
  • 31% protein by weight
  • Guaranteed levels of Omega 3 & 6 fatty acids
  • Contains prebiotic ingredients
  • Taurine
  • Contains DHA
  • Free from meat-caused allergies
Jinx Chicken Recipe
  • 23% protein by weight
  • Lower in Omega 3 & 6 fatty acids
  • Contains prebiotic ingredients
  • Taurine
  • Contains DHA
  • Clean plant-based protein

Don’t Dogs Need Meat?

Not exactly.

Dogs are omnivores. What they need is a complex mix of nutrients, protein, amino acids, and of course—rich, tasty meals. All of which can come from plants.

Our recipe features all the goodness your pup needs to live a happy, healthy life. Try our clean, complete food today and see why plant-based is more natural than you’d think!

Backed by Science,
Formulated with a Purpose

Our formula was developed by veterinarians, food scientists, and board- certified animal nutritionists. Discover the purpose behind each ingredient in our recipe.

Delicious, Rich Superfood Ingredients

Chickpeas, sweet potato, spinach, pumpkin and oats and more. All clean, all rich in nutrients for all-around nutrition.

Vet Developed

Our team of vets and animal food scientists created a better food for dogs with clean ingredients, high protein, and zero junk.

Complete & High Protein

Our main protein source is cleaner, more sustainable and features more protein by weight than the dirty, unknowns proteins in conventional dog foods.

Total Body Health Benefits

Not only is it full of protein, we added prebiotics and fibers for better digestion, healthy fats and oils for skin and coat health and even amino acids for heart health to nourish your pup, inside & out.


Let’s Reinvent Dog Food

At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one. We thank you for joining and supporting our mission!

FAQs About Wild Earth Dog Food

It’s often thought that dogs are exclusive meat-eaters. This belief stems partly from the fact that dogs are related to wolves, and from the fact that dogs belong to the scientific order Carnivora, which includes wolves and other meat-eating species. Despite its name, this order also includes herbivores and omnivores, such as giant pandas and raccoons, according to Tufts University’s Cummings Veterinary Medical Center.

The truth is that dogs have evolved a number of differences from wolves over the millennia. One of those differences, according to a study published in Nature, is that the genomes of dogs have evolved to not only enable them to digest plant-based starches, but to thrive on foods that include a wide variety of ingredients including fruits, vegetables, herbs, grains, meats, poultry, fish and more, making them true omnivores.

Dogs can get their protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. Science shows that dogs evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods.

From a biological perspective, dogs lack most of the metabolic adaptations to a strict diet of animal flesh that is seen in true carnivores such as cats or ferrets. Compared to true carnivores, dogs produce more of the enzymes needed for starch digestion, and can easily utilize vitamin A and D from plant sources, just as people do.

The truth is, that the digestive system of dogs (and humans) doesn’t care where the protein comes from — it matters that the protein is complete, high quality, bio-available, and easily digestible. In independent studies, our dog food tested high in digestibility, meaning your dog absorbs all the needed healthy protein and nutrients with every meal.

Essential fatty acids (such as omega 3, 6, 9) can be found in both plant and animal sources.

Healthy oils and fats, such as those found in canola, sunflower and flaxseed, are an essential part of any dog’s diet. Oils derived from plant sources provide a healthy mix of unsaturated fat (source of energy) and omega fatty acids -3, -6, -9, which are important for maintaining healthy skin and a radiant coat.

While there are some common ingredients to other plant-based diets, our food provides higher levels of specific nutrients – such as proteins, digestible fibers and omega fatty acids – than other options.

Yes, Wild Earth Complete Protein dog food meets the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Wild Earth believes this is a baseline requirement and will always strive to exceed AAFCO guidelines.

Furthermore, we have taken both AAFCO and European guidelines into account in the development of our formulation to ensure exceptional product quality and safety.