A Healthy Skin and Coat Starts With What They Eat

Healthy skin and coat are key indicators of a healthy dog. If your dog has a dull coat, is constantly itching and licking or suffers from allergies – consider this:

Changing your dog’s food can be the easiest and most effective way to help them live a more comfortable life.

Why? Because allergies from food are extremely common.

You don’t have to just take our word for it –
check out some happy, healthy customer stories.

Changing Their Food Changes Their Life

Allergies are one of the top reasons people are switching their dogs to Wild Earth! Why? Because the most common dog food allergens are animal-based ingredients such as beef, dairy, egg, chicken, lamb, pork, rabbit and fish.

Protein has the biggest impact on your dog’s health – both positively and negatively. A low quality protein source can be responsible for allergies, poor digestion, dull skin and coat and more. Make the switch to a clean and complete protein with Wild Earth!

Your dog is 3x more likely to be allergic to an animal-based ingredient than a plant-based ingredient.

Switch to a clean and complete plant-based protein and ensure your dog gets all the nutrients they need with a low risk of allergic reaction. If your furry family member is suffering from allergies make the switch today!

Filled with Omega-3’s & Superfoods

Wild Earth is much more than just ‘no meat’. Our food is higher in omega-3’s than most dog food – which vet’s recommend to fight allergies. It’s also packed with superfoods like chickpeas, sweet potato, blueberries, spinach and pumpkin. Our dogs need a well-rounded diet, just like us! With Wild Earth, you can feed them the same high-quality foods you feed the rest of your family.

A Recipe Worth Drooling Over

We set out to make really, really good dog food that your pup will really, really love. Each ingredient was hand-selected for targeted health benefits that you’ll notice almost immediately.

Clean Plant Protein

Plant-based protein powerhouses like chickpeas, nutritional yeast and peas offer muscle-building benefits and the amino acids dogs need without the nasty downsides of meat.

Anti-Oxidant Rich Fruits

Berries of the blue and cran variety deliver antioxidants and vitamins with a highly-digestible punch of nutrition.

Vitamin-Packed Spinach

Another superfood? Yes! Spinach is loaded with iron and vitamin E and magnesium. Not your average leafy green.

Roasted Sweet Potato & Pumpkin

You know how tasty sweet potatoes are and so does your pup. Plus, they’re high in fiber and easy to digest.


Let’s Reinvent Dog Food

At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one. We thank you for joining and supporting our mission!

FAQS About Wild Earth Dog Food

Many dogs with meat-based food allergies may benefit from plant-based food.

One of the biggest myths about food allergies in dogs centers on which ingredients are most often to blame. The makers of grain-free dog foods often advertise their products as being a good option for these pets, but research has shown that grains are not the most frequent trigger for dogs. Animal-based proteins are far more problematic. A recent study revealed that animal-based ingredients (beef, dairy, chicken, lamb, egg, pork, fish, and rabbit) were responsible for 236 cases of food allergy in dogs while plant-based ingredients (wheat, soy, corn, rice, barley, kidney bean, and tomato) were involved in only 77 cases.

If your dog is in need of a special diet caused by a medical condition, please consult with your veterinarian to help determine if our kibble is a good fit for your dog.

It’s often thought that dogs are exclusive meat-eaters. This belief stems partly from the fact that dogs are related to wolves, and from the fact that dogs belong to the scientific order Carnivora, which includes wolves and other meat-eating species. Despite its name, this order also includes herbivores and omnivores, such as giant pandas and raccoons, according to Tufts University’s Cummings Veterinary Medical Center.

The truth is that dogs have evolved a number of differences from wolves over the millennia. One of those differences, according to a study published in Nature, is that the genomes of dogs have evolved to not only enable them to digest plant-based starches, but to thrive on foods that include a wide variety of ingredients including fruits, vegetables, herbs, grains, meats, poultry, fish and more, making them true omnivores.

Dogs can get their protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. Science shows that dogs evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods.

From a biological perspective, dogs lack most of the metabolic adaptations to a strict diet of animal flesh that is seen in true carnivores such as cats or ferrets. Compared to true carnivores, dogs produce more of the enzymes needed for starch digestion, and can easily utilize vitamin A and D from plant sources, just as people do.

The truth is, that the digestive system of dogs (and humans) doesn’t care where the protein comes from — it matters that the protein is complete, high quality, bio-available, and easily digestible. In independent studies, our dog food tested high in digestibility, meaning your dog absorbs all the needed healthy protein and nutrients with every meal.

Essential fatty acids (such as omega 3, 6, 9) can be found in both plant and animal sources.

Healthy oils and fats, such as those found in canola, sunflower and flaxseed, are an essential part of any dog’s diet. Oils derived from plant sources provide a healthy mix of unsaturated fat (source of energy) and omega fatty acids -3, -6, -9, which are important for maintaining healthy skin and a radiant coat.

Yes, Wild Earth Complete Protein dog food meets the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

Wild Earth believes this is a baseline requirement and will always strive to exceed AAFCO guidelines.

Furthermore, we have taken both AAFCO and European guidelines into account in the development of our formulation to ensure exceptional product quality and safety.

Yes! We set out to create the healthiest – and tastiest – animal meat-free dog food possible. Our unique blend of koji and yeast proteins delivers a delicious and savory flavor that dogs love. In surveys, 92% of our customers said that their dog prefers the taste of Wild Earth.

Try our food for 30 days, and if your dog doesn’t love our food, we’ll issue you a full refund – no questions asked.