We are on a mission to get the junk out of our pets' food — by making the highest quality clean protein the world has ever seen. We’ve made a radically better dog food with 31% complete protein, superfood ingredients, and zero junk.

How Do We Stack Up Against The Rest?

Over 30% Protein Sustainable Protein Source Free from Animal Meal and By-Products No Artificial Preservatives, Flavors, Colors No Corn, No Soy, No Rice
Wild Earth
Clean Protein Formula
👍 👍 👍 👍 👍
Garden of Vegan
👍 👍 👍 👍
Kinder Kibble
👍 👍 👍
Rachel Ray Nutrish
Open Range Recipe with Beef, Venison and Lamb
👍 👍 👍
Blue Buffalo
Life Protection Formula - Chicken and Brown Rice Recipe
Adult Gold
High Protein Beef and Lamb Flavor

Dog Food Made Better

We believe that science and technology can be harnessed to create a better world, one with healthier foods and less environmental impact. Our aim is to revolutionize the behemoth pet food industry, by bringing a groundbreaking clean protein to market — one that comes from the Earth, not from animals. Our approach leaves behind the inefficiencies, contamination issues, and cruelty associated with pet foods of the past.

Facts You Should Know

Pet food has a huge environmental impact.

A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year, which has about the same climate impact as a year's worth of driving from 13.6 million cars.

Dogs are omnivores.

Many people believe dogs are carnivores. In fact, dogs can digest protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. They evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods. Even wolves in the wild derive nutrition from both plant and animal sources.

Dogs need protein — not meat.

Protein is a vital nutrient, essential for your dog’s health. Dogs require 10 essential amino acids, the “building blocks” of protein. These amino acids are found in animal meat, plants, and in our star ingredient — yeast.

Yeast is a great source of protein!

The secret behind our high-protein, meat-free dog food is the #1 ingredient on our nutrition label: YEAST. These “tiny miracles” are miniature protein factories — they pump out ultra-high quality protein, grow easily at scale, and require radically fewer resources.

The protein generated by our yeast is of the highest quality and contains all 10 essential amino acids dogs need, so it’s every bit as nutritious as meat-based protein, with none of the downsides.