Over 10,000 Happy Pet Parents

Clear Up Doggy Skin Issues from the Inside

If your dog is constantly itching, scratching or suffering from dermatitis—their food might be the culprit. Our dog food formulas are 100% plant-based and are free of the top food allergens for dogs (no beef, dairy, chicken, wheat or lamb).

Is Your Dog Suffering From Food Allergies?

Here’s What to Look For

Have you ever scratched your dog’s booty only to find filmy residue on your hands? Or notice an unfamiliar stinky smell, even shortly after a bath. There might be an underlying skin issue.

Most common trigger: Believe it or not, our dogs are very susceptible to meat allergies. Especially when the “meat” in their food is such poor quality. Our formulas use clean, 100% plant-based protein and ingredients which have helped to clear up skin issues and can help to alleviate itching, scratching and paw-licking of food allergic dogs.

Common Dog Allergy Symptoms

Itching & Scratching,
Yeast Infections in Ears & Paws
Problems & Red Bellies

& Low Energy

It’s A Dog’s World

Our dog food formulas offer complete and comprehensive dog nutrition for the evolved dog—that just happens to be all plant-based. We believe modern dogs have evolved with us and it’s time their food does, too.

Our kibble formulas are vet-developed and science-backed for nutrition you can count on, using only clean and high-quality ingredients because dogs deserve the very best. We took AAFCO standards for dog nutrition and added more protein, and supplemental nutrients—with flavorful profiles to keep your dog’s evolutionary instincts satisfied.

Watch how these dogs went

from itching & scratching to calm & soothed.


Backed by Science,
Formulated with a Purpos

Your best friend deserves a meal that helps them play longer, zoomie faster and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.

Delicious, Rich Superfood Ingredients

Our food contains sweet potato, spinach, pumpkin, oats and more. All clean, all rich in nutrients and all cruelty-free.


Our recipes were expertly crafted by veterinarians and food scientists to ensure complete & balanced head-to-paw nutrition.

Complete & High Protein

We use only clean, sustainable, and tasty yeast and plant proteins that offer more protein by weight than traditional dog foods.

Total Body Health Benefits

Our carefully crafted recipes contain ingredients that support digestion, strong muscles, and a healthy skin and coat.

Wild Earth Case Study: Dianne Scott

How It Started

Rashes, hot spots, itching, and unspeakable digestive problems. Dianne Scott’s two Pitbull’s had the worst allergies you can imagine. It was heartbreaking. She tried everything to fix it: shots, steroids, shampoos, ointments. Poor Wednesday would get daily baths to try and relieve the itch. They felt hopeless.

How It’s Going

Within a week of switching to Wild Earth, Wednesday and Pugsley had clearer, rash-free skin and were overall happier! Fast forward to 6 months later, her pups’ ailments have essentially disappeared, it’s unbelievable. And they LOVE the food. No more shots, no more steroids. Just zoomies!

Over 4,000+ 5-Star Reviews

Success Stories From Real Pet Parents

Portrait of testimonial author Paris F..
Paris F.

Luna ate her first bowl faster than any food we’ve ever given her!

Frequently Asked Questions

Currently, our NEW Performance Formula & Maintenance Formula are sold exclusively through WildEarth.com, but will be added to Amazon.com, Chewy.com, and Walmart.com inventory soon! We are working hard to have our products available through local retail stores, so be on the lookout.

Short answer: No! Long answer: Dogs have evolved from their wolf ancestors into true omnivores. Meaning, they can break down protein from animal and plant sources. We created dog food formulas with only plant-based ingredients because plants allow us to provide your dog with a nutritionally-complete and balanced diet. That also saves millions of lives in the process. Dogs need protein and a specific blend of essential amino acids—both of which our formulas are guaranteed to have. Learn about our ingredients → 

This depends on your dog’s age, size, breed, and any specific health goals you may have for your dog (ie weight gain, weight loss). Check out the feeding chart on this page or reach out to our knowledgeable Customer Success Team through the chat icon in the lower right of this page.

Yes! Our Performance Formula and Maintenance Formula dog food meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

We believe the AAFCO guidelines are a baseline requirement and our dog food formulas in many cases exceed these requirements.

Our new Performance Formula and Maintenance Formula dog food recipes do not contain any legumes so even though there is no correlation between plant-based diets and DCM we have eliminated this from our new recipes! This is a complex issue, but with current information there is no correlation between plant-based diets and DCM. 

All current data suggests that if a link, in fact, exists between diet and DCM, it may be due to nutritional deficiencies in the diet and since our food is nutritionally-complete, this won’t be an issue. For a full breakdown, read this article from our Chief Product Officer, Dr. Abril Estrada: What We Know About Canine DCM and It’s Link to Diet

Yes! You can cancel your subscription orders at anytime in your wildearth.com account. Just simply login to your account and navigate to the subscriptions tab. You can also update your payment method, delay, skip and change your subscription timing there as well. We’ll also send you shipping updates along the way. Our Customer Support Team is standing by to answer any questions!

Join Our Mission

Let’s Reinvent Dog Food

Dogs have evolved and are classified as omnivores, not carnivores. That means they don’t need meat to thrive. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for our pets, and for our planet. So we made a new kind of dog food – a better, cruelty-free one. We thank you for joining and supporting our mission!


Our Customer Reviews

Thousands of Pet Parents Have Seen the Difference