Over 4,000 Happy Pet Parents

Clear Up Doggy Skin Issues from the Inside

If your dog is constantly itching, scratching or suffering from dermatitis—their food might be the culprit.


Is Your Pup Suffering From Skin Allergies?

Here’s What to
Look For

Have you ever scratched your dog’s booty only to find filmy residue on your hands? Or notice an unfamiliar smell, even shortly after a bath. It might be itchy skin issues.

Most common triggers: Believe it or not, our dogs are very susceptible to meat allergies. Especially when the “meat” in their food is such poor quality. Our food uses clean, hypoallergenic protein that has been shown to clear up skin and can stop the itching, scratching and licking.

Common Dog Allergy Symptoms

Itching & Scratching
Problems & Red Bellies

How It Started

Rashes, hot spots, itching, and unspeakable digestive problems. Dianne Scott’s two pitties had the worst allergies you can imagine. It was heartbreaking. She tried everything to fix it: shots, steroids, shampoos, ointments. Poor Wednesday would get daily baths to try and relieve the itch. They felt hopeless.

How It’s Going

Within a week of switching to Wild Earth, Wednesday and Pugsley had clearer, rash-free skin and were overall happier! Fast forward to 6 months later, her pups’ ailments have essentially disappeared, it’s unbelievable. And they LOVE the food. No more shots, no more steroids. Just zoomies!

Ingredients with a Purpose

We choose only cruelty-free, superfood ingredients to give our kibble an irresistible, umami flavor. Explore our list of omegas, veggies and proteins that keep your best friend’s coat softer, their skin clearer and their heart healthier.

Dried Yeast, Chickpeas, Peas, Oats, Pea Protein, Potato Protein, Canola Oil (preserved with mixed tocopherols), Sweet Potato, Flaxseed Meal, Sunflower Oil (preserved with mixed tocopherols), Dicalcium Phosphate, Calcium Carbonate, Natural Flavor, Marine Microalgae, Choline Chloride, Taurine, Dried Aspergillus oryzae Fermentation Product, Inulin (from chicory root), Potassium Chloride, Zinc Proteinate, Iron Proteinate, Fructooligosaccharides, Tocopherols (preservative), Salt, L-Carnitine, Vitamin E Supplement, Blueberries, Cranberries, Pumpkin, Spinach, Wheat Germ, Vitamin A Supplement, Copper Proteinate, Manganese Proteinate, Sodium Selenite, d-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Vitamin B12 Supplement, Pyroxidine Hydrocholoride, Vitamin D2 Supplement, Calcium Iodate, Folic Acid, Rosemary Extract

Simply put, it’s a flavor. It’s what gives our food a meaty, savory taste that is irresistible to dogs. Some things are sweet, some things are salty, and some things are umami. Even without animal ingredients, our dogs can taste this flavor through their noses before it even hits their tongues—leading to lots of drool.

Crude Protein (min)31.0%
Crude Fat (min)10.5%
Crude Fiber (max)5.0%
Moisture (max)10.0%
Lysine (min)1.5%
Methionine (min)0.4%
Docosahexaenoic Acid (DHA) (min)0.05%
*Omega-6 Fatty Acids (min)3.0%
*Omega-3 Fatty Acids (min)1.0%

* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles

Calorie Content ME (Calculated)

3,557 kcal/kg
333 kcal/cup

We care deeply about customer and dog satisfaction and building a long-term relationship with you. Our Happiness Guarantee is just one way we ensure our customers love our products and are treated great by our company.

Try our food for 30 days, and if your dog doesn’t love our food, we’ll issue you a full refund – no questions asked.

Backed by Science,
Formulated with a Purpos

Our formula was developed by veterinarians, food scientists, and board-certified animal nutritionists. Discover the purpose behind each ingredient in our recipe.

Delicious, Rich Superfood Ingredients

Chickpeas, sweet potato, spinach, pumpkin, oats and more. All clean, all rich in nutrition and all cruelty-free.


Our recipe was expertly crafted by vets and food scientists to ensure complete and balanced canine nutrition and zero junk.

Complete & High Protein

We use only clean, sustainable and tasty plant proteins that offer more protein by weight than traditional dog foods.

Total Body Health Benefits

Not only is it full of protein, we added prebiotics and fibers for optimal digestion, healthy fats and oils for skin and coat health and even amino acids for heart health to nourish your pup, inside & out.

Watch how these dogs went

from itchy to allergy free.

Over 4,000+ 5-Star Reviews

Success Stories From Real Pet Parents

Portrait of testimonial author Tina M..
Tina M.

After a lot of testing Olive was diagnosed with an allergy to most proteins (meat based). After researching vegan/vegetarian dog treats we found Wild Earth. Olive is in HEAVEN! Highly recommend for any dog with allergies or food sensitivities. Great Product!


FAQS About Wild Earth Dog Food

Many dogs have allergic reactions to meat. Weird, right? Our plant-based recipe has been shown to help tremendously.

One of the biggest myths about food allergies in dogs centers on which ingredients are most often to blame. The makers of grain-free dog foods often advertise their products as being a good option for these pets, but research has shown that grains are not the most frequent trigger for dogs. Animal-based proteins are far more problematic. A recent study revealed that animal-based ingredients were responsible for 236 cases of food allergy in dogs while plant-based ingredients were involved in only 77 cases. Our food has helped hundreds of dogs with allergies, clearing up itchy skin, hot spots and irritated paws along the way.

If your dog is in need of a special diet caused by a medical condition, please consult with your veterinarian to help determine if our kibble is a good fit for your dog.

It’s often thought that dogs are carnivores, AKA meat-eaters. This belief stems partly from the fact that dogs are related to wolves, and from the fact that dogs belong to the scientific order Carnivora. Despite its name, this order also includes herbivores and omnivores, such as giant pandas and raccoons, according to Tufts University’s Cummings Veterinary Medical Center.

The truth is that dogs have evolved in a number of different ways from wolves since becoming best friends with humans. One of those differences, according to a study published in Nature, is that the genomes of dogs have evolved to not only enable them to digest plant-based starches, but to thrive on foods that include a wide variety of ingredients including fruits, vegetables, grains, meats, poultry, fish and more, making them true omnivores.

Dogs can get their protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. Science shows that dogs evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods.

From a biological perspective, dogs lack most of the metabolic adaptations to a strict diet of animal flesh that is seen in true carnivores such as cats or ferrets. Compared to true carnivores, dogs produce more of the enzymes needed for starch digestion, and can easily utilize vitamin A and D from plant sources, just as people do.

The truth is, that the digestive system of dogs (and humans) doesn’t care where the protein comes from — it matters that the protein is complete, high quality, bio-available, and easily digestible. In independent studies, our dog food tested high in digestibility, meaning your dog absorbs all the needed healthy protein and nutrients with every meal.

Essential fatty acids (such as omega 3, 6, 9) can be found in both plant and animal sources.

Healthy oils and fats, such as those found in canola, sunflower and flaxseed, are an essential part of any dog’s diet. Oils derived from plant sources provide a healthy mix of unsaturated fat (source of energy) and omega fatty acids -3, -6, -9, which are important for maintaining healthy skin and a radiant coat.

Yes, Wild Earth Complete Protein dog food meets the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

We believe this is a baseline requirement and will always strive to exceed AAFCO guidelines.

Furthermore, we have taken both AAFCO and European guidelines into account in the development of our formulation to ensure exceptional product quality and safety.

Yes! We set out to create the healthiest – and tastiest – cruelty-free dog food possible. Our unique blend of proteins delivers a delicious and savory flavor that dogs love. In surveys, 92% of our customers said that their dog prefers the taste of Wild Earth. Even the pickiest pups pick Wild Earth.

Try our food for 30 days, and if your dog doesn’t love our food, we’ll issue you a full refund – no questions asked.

Join Our Mission

Let’s Reinvent Dog Food

At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad Practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one.
We thank you for joining and supporting our mission!