This is our story

Ethicists and environmentalists are concerned about the impact that the world’s pet food industry has on the environment, livestock and the economy.

Veterinarians worry that highly processed pet foods are lacking essential nutrients and high-carbohydrate formulations are fueling disease. Pet owners complain that feeding their pet is becoming more expensive, forcing them to select inferior foods that sacrifice quality and safety.

We’re pet lovers, veterinarians, and food scientists who shared these fears and realize there has to be a better way to feed our dogs. So we did something about it.


Listen to our CEO Ryan Bethencourt on the Eat For The Planet podcast, talking about our mission to transform the pet food industry with a better protein.



Company Timeline

August, 2017

A Wild Idea Is Born

A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year. Put another way: Dogs and cats are responsible for 25 to 30 percent of the environmental impact of meat consumption in the United States!

A small team of scientists and biotechnology experts—lead by Ron Shigeta, Ph.D. and Ryan Bethencourt — saw the need to disrupt the pet food industry with a clean and sustainable protein. The first prototypes would include a dog food made from sustainable Koji mushroom protein and cat food made from cellularly-grown mouse meat.

March, 2018

Wild Earth Announces Clean Protein Pet Food

Wild Earth announces its first product made from human-grade Koji, a fungi already enjoyed by billions of people around the world that is eco-friendly and renewably sourced. The news is picked up by major news outlets and attracts attention from the pet food industry and investors.

June, 2018

Wild Earth Clean Protein For Pets Receives High Ratings In Early Testing

Our Koji protein was tested by an independent agency which simulated the digestive system of dogs to measure how well Koji is digested after being eaten. Our Koji returned ratings of "excellent" — a great measure of nutritional value and quality.

July, 2018

Wild Earth Closes $5 Million Seed Funding Round

Investors join forces with Wild Earth to transform the pet food industry. Investors include VegInvest, Stray Dog Capital, Felicis Ventures, Blue Horizon, Babel Ventures, EverHope Capital, Macro Ventures, Aera VC, Founders Fund and Thiel Capital.

August, 2018

Wild Earth Teams Up With Mars Petcare And The Michelson Found Animals Foundation

With an investment through the LEAP accelerator program, Wild Earth partners with global pet health and nutrition leader Mars Petcare and the Michelson Found Animals Foundation to jumpstart the marketplace launch of its innovative protein—a signal that major pet food manufacturers are taking a strong interest in the rapid innovation occurring in pet foods.

October, 2018

Wild Earth Introduces First Dog Treats Made With Koji Protein

Wild Earth introduces its first product: a dog treat made with the primary protein ingredient, Koji . Wild Earth's Good Protein Dog Snacks satisfy even the pickiest dogs with koji's umami-rich flavor, a whole protein containing all essential ten amino acids, and health benefits such as omega fatty acids, digestion-boosting enzymes, and prebiotics to support gastrointestinal microbiomes.

March, 2019

Wild Earth gets $550,000 from Mark Cuban on 'Shark Tank'

On March 18, 2019 Wild Earth's CEO Ryan Bethencourt accepted an investment of $550,000 from serial entrepreneur, investor, and owner of the Dallas Mavericks Mark Cuban on the ABC hit show "Shark Tank."

"There's an enormous potential market for lower-cost, sustainable protein to feed the growing worldwide pet population and Wild Earth is now the alpha dog in this space," said Cuban when the show aired.

May, 2019

Wild Earth closes series A funding with $11 Million and moves into new headquarters

Shortly after being featured on 'Shark Tank' Wild Earth received another $11M investment from mission aligned investors. The investment is being used to accelerate the development of our no-meat food for dogs made from an eco-friendly and renewably sourced fungi -  a complete protein containing all ten essential amino acids.