Ethicists and environmentalists are concerned about the impact that the world’s pet food industry has on the environment, livestock and the economy.
Veterinarians worry that highly processed pet foods are lacking essential nutrients and high-carbohydrate formulations are fueling disease. Pet owners complain that feeding their pet is becoming more expensive, forcing them to select inferior foods that sacrifice quality and safety.
We’re pet lovers, veterinarians, and food scientists who shared these fears and realize there has to be a better way to feed our dogs. So we did something about it.
Listen to our CEO Ryan Bethencourt on the Eat For The Planet podcast, talking about our mission to transform the pet food industry with a better protein.
Pet food has a huge environmental impact.
A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year, which has about the same climate impact as a year's worth of driving from 13.6 million cars.
Dogs are omnivores.
Many people believe dogs are carnivores. In fact, dogs can digest protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. They evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods. Even wolves in the wild derive nutrition from both plant and animal sources.
Dogs need protein — not meat.
Protein is a vital nutrient, essential for your dog’s health. Dogs require 10 essential amino acids, the “building blocks” of protein. These amino acids are found in animal meat, plants, and in our star ingredient — yeast.
Yeast is a great source of protein!
The secret behind our high-protein, meat-free dog food is the #1 ingredient on our nutrition label: YEAST. These “tiny miracles” are miniature protein factories — they pump out ultra-high quality protein, grow easily at scale, and require radically fewer resources.
The protein generated by our yeast is of the highest quality and contains all 10 essential amino acids dogs need, so it’s every bit as nutritious as meat-based protein, with none of the downsides.
AAFCO approved and safe for dogs.
The dried yeast we are using is an Association of American Feed Control Officials (AAFCO) approved pet food ingredient: 91.6 (IFN 7-05-533: Yeast, dried) and, through decades of study and use, is classified as Generally Recognized as Safe (GRAS) by the U.S. Food & Drug Administration (FDA). The AAFCO definition was adopted in 1955, amended in 1993, adopted again in 1997.