This is our story

Ethicists and environmentalists are concerned about the impact that the world’s pet food industry has on the environment, livestock and the economy.

Veterinarians worry that highly processed pet foods are lacking essential nutrients and high-carbohydrate formulations are fueling disease. Pet owners complain that feeding their pet is becoming more expensive, forcing them to select inferior foods that sacrifice quality and safety.

We’re pet lovers, veterinarians, and food scientists who shared these fears and realize there has to be a better way to feed our dogs. So we did something about it.


Listen to our CEO Ryan Bethencourt on the Eat For The Planet podcast, talking about our mission to transform the pet food industry with a better protein.



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