A Healthy Skin and Coat Starts With What They Eat

Healthy skin and coat are key indicators of a healthy dog. If your dog has a dull coat, is constantly itching and licking or suffers from allergies – consider this:

Changing your dog’s food can be the easiest and most effective way to help them live a more comfortable life.

Why? Because allergies from food are extremely common.

You don’t have to just take our word for it –
check out some happy, healthy customer stories.

Changing Their Food Changes Their Life

Allergies are one of the top reasons people are switching their dogs to Wild Earth! Why? Because the most common dog food allergens are animal-based ingredients such as beef, dairy, egg, chicken, lamb, pork, rabbit and fish.

Protein has the biggest impact on your dog’s health – both positively and negatively. A low quality protein source can be responsible for allergies, poor digestion, dull skin and coat and more. Make the switch to a clean and complete protein with Wild Earth!

Your dog is 3x more likely to be allergic to an animal-based ingredient than a plant-based ingredient.

Switch to a clean and complete plant-based protein and ensure your dog gets all the nutrients they need with a low risk of allergic reaction. If your furry family member is suffering from allergies make the switch today!

Filled with Omega-3’s & Superfoods

Wild Earth is much more than just ‘no meat’. Our food is higher in omega-3’s than most dog food – which vet’s recommend to fight allergies. It’s also packed with superfoods like chickpeas, sweet potato, blueberries, spinach and pumpkin. Our dogs need a well-rounded diet, just like us! With Wild Earth, you can feed them the same high-quality foods you feed the rest of your family.


Backed by Science,
Formula Worth Drooling Over

Our recipe was developed by veterinarians, animal nutritionist PhDs, food scientists and pet nutrition experts. We left no stone unturned and the result is a formula for maximum pup nutrition. Each ingredient brings its own unique purpose.

Irresistible Taste, Irrefutable Benefits

Our not-so-secret ingredient, a protein powerhouse that is sustainably sourced and even used to make lesser dog foods taste better. Yeast is the future!

Sweet Potato
You know how tasty sweet potatoes are, and they’re high in fiber and a vitamin-dense root. Roasted goodness.

A small pea with big time superfood nutrition. Calories, protein, iron, fiber and a simple carbohydrate. What’s not to love about chickpeas?

Another superfood? Yes! Spinach is loaded with iron and vitamin E and magnesium. Not your average leafy green.

Mix it all together into a protein-packed, superfood formula to help dogs thrive from the inside out. Each piece of the puzzle helps dogs maintain a healthy weight, boost their energy and reduce inflammation in the body.


Let’s Reinvent
Dog Food

At its core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food—a better one. We thank you for supporting our mission!