Core Formula Dog Food
Ingredients
Backed
& Healthy Fiber
& Small Batch
Core to What Your Dog Needs
Our Core Formula is expertly developed by veterinarians, scientists, and nutritionists to have everything your dog needs in a plant-based package. With the right mix of ingredients and an irresistible flavor, your pup will receive targeted nutrition that can help keep their gut regular, skin healthy, and coat soft.
Barley, Brown Rice, Grain Sorghum, Dried Yeast, Potato Protein, Millet, Canola Oil (preserved with mixed tocopherols), Sweet Potato, Flaxseed, Dicalcium Phosphate, Calcium Carbonate, Natural Flavor (source of roast flavor), Salt, Safflower Oil, Potassium Chloride, Choline Chloride, Turmeric, Taurine, L-Carnitine, Mixed Tocopherols (preservative), Zinc Sulfate, Ferrous Sulfate, Sunflower Oil, Zinc Proteinate, Selenium Yeast, Vitamin E Supplement, Black Pepper Extract, Iron Proteinate, Manganese Sulfate, Niacin Supplement, Copper Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Copper Proteinate, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Sodium Selenite, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid, Vitamin B12 Supplement, Vitamin D2 Supplement, Rosemary Extract D2 Supplement, Rosemary Extract
Barley, Brown Rice, Grain Sorghum, Dried Yeast, Potato Protein, Millet, Canola Oil (preserved with mixed tocopherols), Sweet Potato, Flaxseed, Dicalcium Phosphate, Calcium Carbonate, Natural Flavor (source of rotisserie flavor), Salt, Safflower Oil, Potassium Chloride, Choline Chloride, Turmeric, Taurine, L-Carnitine, Mixed Tocopherols (preservative), Zinc Sulfate, Ferrous Sulfate, Zinc Proteinate, Selenium Yeast, Vitamin E Supplement, Iron Proteinate, Manganese Sulfate, Rosemary Extract, Niacin Supplement, Copper Sulfate, Manganese Proteinate, d-Calcium Pantothenate, Copper Proteinate, Riboflavin, Thiamine Mononitrate, Vitamin A Supplement, Sodium Selenite, Pyridoxine Hydrochloride, Calcium Iodate, Folic Acid, Vitamin B12 Supplement, Vitamin D2 Supplement
Guaranteed Analysis for Both Core Formula Flavors
Crude Protein (min) | 23.0% |
Crude Fat (min) | 9.0% |
Crude Fiber (max) | 5.0% |
Moisture (max) | 10.0% |
Lysine (min) | 0.9% |
Methionine (min) | 0.4% |
Calcium (min) | 0.9% |
Phosphorus (min) | 0.9% |
Sodium (min) | 0.1% |
*Omega-6 Fatty Acids (min) | 2.0% |
*Omega-3 Fatty Acids (min) | 1.0% |
* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles
Calorie Content ME (Calculated)
3,678 kcal/kg
335 kcal/cup
Wild Earth Core Formula, Classic Roast & Golden Rotisserie Flavors are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
We care deeply about customer and dog satisfaction and building a long-term relationship with you. Our Happiness Guarantee is just one way we ensure our customers love our products and are treated great by our company.
Try our food for 30 days, and if your dog doesn’t love our food, we’ll issue you a full refund – no questions asked.
The Wild Earth One Week Food Transition Guide
One week is recommended, but the slower the better. Don’t switch too fast, it might cause an upset stomach.*
Mix 25% Wild Earth dog food into
75% of your dog’s old food per meal.
25%/75%
Mix 50% Wild Earth dog food into
50% of your dog’s old food per meal.
50%/50%
Mix 75% Wild Earth dog food into
25% of your dogs old food per meal.
75%/25%
Transition Complete!
Fill 100% of your dogs bowl with
Wild Earth goodness.
*This dog food transition guide is important whenever you change your dog’s food, including if you are switching from our Complete Protein dog food. For more information on dog food transition please visit our new customer resource page.
Exceptionally Balanced
Our Core Formula features a limited ingredient recipe that checks all the nutritional boxes to keep your dog happy, healthy, and well-fed.
Recommended Daily Feeding:
Small Dogs
2 – 5 lbs | 1/3 – 1/2 cup |
5 – 10 lbs | 1/2 – 1 cup |
10 – 20 lbs | 1 – 1.5 cups |
Medium Dogs
20 – 30 lbs | 1.5 – 2 cups |
30 – 40 lbs | 2 – 2.5 cups |
40 – 50 lbs | 2.5 – 3 cups |
50 – 60 lbs | 3 – 3.5 cups |
Large Dogs
60 – 70 lbs | 3.5 – 4 cups |
70 – 80 lbs | 4 – 4 1/3 cups |
80 – 90 lbs | 4 1/3 – 4 3/4 cups |
90 – 100 lbs | 4 3/4 – 5 cups |
100+ lbs | 5 cups + 1/3 per each additional 10 lbs of body weight |
Thousands of Dogs Have Seen the Difference
Over 4,000+ 5-Star Reviews
Frequently Asked Questions
Currently our NEW Performance Formula is sold exclusively through WildEarth.com, but will be added to Amazon.com, Chewy.com and Walmart.com inventory soon! Our Complete Protein formula and other products are available on Amazon.com, Chewy.com and Walmart.com. We are working hard to have our products available through local retail stores, so be on the lookout.
Short answer: No! Long answer: Dogs have evolved from their wolf ancestors into true omnivores. Meaning, they can break down protein from animal and plant sources. We created dog food formulas with only plant-based ingredients because plants allow us to provide your dog with a nutritionally-complete and balanced diet. That also saves millions of lives in the process. Dogs need protein and a specific blend of essential amino acids—both of which our formulas are guaranteed to have. Learn about our ingredients →
This depends on your dog’s age, size, breed, and any specific health goals you may have for your dog (ie weight gain, weight loss). Check out the feeding chart on this page or reach out to our knowledgeable Customer Success Team through the chat icon in the lower right of this page.
Yes! Our Performance Formula and Core Formula dog food meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.
We believe the AAFCO guidelines are a baseline requirement and our dog food formulas in many cases exceed these requirements.
Our new Performance Formula and Core Formula dog food recipes do not contain any legumes so even though there is no correlation between plant-based diets and DCM we have eliminated this from our new recipes! This is a complex issue, but with current information there is no correlation between plant-based diets and DCM.
All current data suggests that if a link, in fact, exists between diet and DCM, it may be due to nutritional deficiencies in the diet and since our food is nutritionally-complete, this won’t be an issue. For a full breakdown, read this article from our Chief Product Officer, Dr. Abril Estrada: What We Know About Canine DCM and It’s Link to Diet
Yes! You can cancel your subscription orders at anytime in your wildearth.com account. Just simply login to your account and navigate to the subscriptions tab. You can also update your payment method, delay, skip and change your subscription timing there as well. We’ll also send you shipping updates along the way. Our Customer Support Team is standing by to answer any questions!
Which Kibble is Right For Your Dog?
Below are all of our drool-worthy kibble options and their comparable benefits to help make the choice easier for you. Keep in mind that both formula options offer complete and balanced nutrition for your dog and along with being 100% plant-based (vegan) they do not contain wheat or legumes. Still not sure which one is right for your dog? Reach out and we can help you decide!
Performance Formula
- 28% protein by weight
- Formulated for all adult dogs, all breeds
- Additional ingredients including DHA & prebiotics
- Ideal for active to very active lifestyles
- Free from the most common food allergens for dogs
- Available in Veggie Chick’n Kabob Flavor
- 100% plant-based & cruelty-free
- Choose from 4 lb or 18 lb bags
Core Formula
- 23% protein by weight
- Formulated for all adult dogs, all breeds
- Small batch, limited ingredient formula
- Ideal for less active to active lifestyles
- Free from the most common food allergens for dogs
- Available in Classic Roast and Golden Rotisserie Flavors
- 100% plant-based & cruelty-free
- Choose from 12.5 lb or 28 lb bags


Dog by Dog – A Healthier Future
We’re building a world where dogs are treated with the complete and comprehensive wellness they deserve. One that’s less cruel, more sustainable and more joyful.