Wild Earth Announces The Release of Their First Ever Vegan Cat Food ‘Unicorn Pate’
Durham, NC – [August 20th, 2024] – Wild Earth, a leader in Vegan Pet Food, is thrilled to announce the launch of their first ever vegan cat food called ‘Unicorn Pate’. This marks a significant milestone for our company and sets the stage for our first ever plant-based cat food that is nutritionally complete, made from only high quality ingredients.
Wild Earth Launches First-Ever Vegan Wet Cat Food Online
Durham, NC – [August 20th, 2024] – Wild Earth, the leader in plant-based, nutritionally complete & high quality ingredient pet food, is excited to announce our first ever nutritionally complete, vegan wet cat food. This product represents innovation in the outdated pet food category and marks the change towards cruelty-free & sustainable food for all.
Vegan cat food products have incredibly strong data supporting improved health outcomes vs meat based diets:
“The pooled evidence to date from our study, and from others in this field, indicate that cats fed nutritionally sound vegan diets are healthier overall, than those fed meat-based diets.” Professor Knight
Based on Professor Knight's published Research, Cats on nutritionally complete vegan diets vs meat based diets were:
7.3 percent less likely to visit a vet with unusual frequency, indicating treatment for illness
14.9 percent less likely be on medication.
This adds to additional studies that support plant-based diets for all of our pets, including dogs, in which they lived on average 1.5 years longer than dogs on conventional meat based kibble diets, had fewer vet visits, and had fewer serious illnesses.
Our aim at Wild Earth is to launch healthier plant-based pet food diets that are better for our pets and better for the planet. Our aim is to always lead from the front, as the pet food industry has historically resisted offering plant-based diet options for dogs and cats.
Plant-based diets historically have been the domain of veterinarians who have prescribed plant-based and hydrolyzed diets for dogs and cats with food allergies (commonly chicken allergies) and our mission is to put plant-based diets as a first choice for consumers vs. the last choice when their pets have struggled with other meat based diets. We think, just like in human health, that nutritionally complete plant-based diets are superior for health and longevity than conventional animal protein based diets.
Quote from Ryan Bethencourt:
“Our team is incredibly proud to launch a new category leader that we hope will catalyze change in the entire Pet Food industry. Nutritionally complete Vegan Cat food has been a long time coming and we’re very thankful to be able to launch a whole new category of products which we think will transform both Cat Nutrition and help make space for a kinder world for all animals” said Ryan Bethencourt, CEO, Wild Earth.
“Our launch of Unicorn Pate, which helps accelerate a whole new category of Vegan Cat food products, represents a huge step forward in our mission to transform the pet food industry for our pets, other animals, and the planet. Today our Pets account for 25-30% of the meat we consume in the US unnecessarily (Okin et. al.). With Wild Earth’s industry leading vegan dog and cat products we can transform both their health with plant-based diets and their global pawprint!”
“We know and expect aggressive resistance from the meat industry on the launch of this industry pioneering vegan cat food but we know there are A LOT of cat parents looking for healthier plant-based and more sustainable options and we want to be the leader in providing them with that choice.”
About Wild Earth
Wild Earth has been a pioneer in the pet food category since 2017. We are leading a movement for complete and comprehensive nutrition, inspired by science, guided by experts, and driven by heart. We’re working towards a future where our pets’ well-being aligns with sustainability, plant-based nutrition is the norm, and cruelty-free practices are standard, all starting with our pets' health. Wild Earth was featured on SharkTank in 2019 and secured an investment from Mark Cuban.
Get Your Unicorn Pate Today!
https://wildearth.com/pages/wet-cat-food-unicorn-pate
Other facts:
Wild Earth’s Cat Food Unicorn Paté meets and exceeds AAFCO standards, which makes it nutritionally complete.
Are Plant Based Cat Diets Healthier?
Studies (Knight et. al.) have shown that vegan cats saw a 14.9% reduction in medication use, a 54.7% reduction in progression onto therapeutic diets, a 22.8% reduction in more severe illness, and a 7.3% reduction in veterinary visits.
Aren’t cats Carnivores?
Cats ARE obligate Carnivores but we’ve developed a cat food that has ALL of the nutrition they require but without the animal ingredients! In addition, there’s even new and interesting data that supports better health in cats on nutritionally complete plant based diets published by Professor Knight and others.
Nutritionally Complete?
Our cat food is supplemented with Taurine, an essential amino acid that's vital for cats' health and is found in animal-based proteins. Cats can't produce taurine on their own, so they must get it from their food. Taurine is important for many bodily functions, including vision, heart function, digestion, and fetal development.
Cleaner Food?
Plant-based pet food diets may reduce the risk of exposure to contaminants that have been found in meat, such as antibiotics, plastics, hormones, and euthanasia drug contamination.
Better for Cats with Allergies?
Many Cat parents struggle when their cat has food allergies to common animal proteins like Chicken, Eggs, Dairy, often relying on Vets to prescribe plant-based or hydrolyzed protein diets to reduce food based allergies for their cats. Our aim at Wild Earth is to make Plant-Based options the first vs. the last choice when it comes to better, cleaner, and healthier food!
Ingredient list:
Water, Lentils, Potato Protein, Canola Oil (Preserved with Mixed
Tocopherols), Peas, Sweet Potatoes, Natural Flavors, Carrots, Tricalcium
Phosphate, Marine Microalgae, Guar Gum, Agar-Agar, Cranberries, Choline
Chloride, Salt, Taurine, DL-Methionine, Yucca Schidigera Extract,
L-Tryptophan, Minerals (Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate,
Calcium Iodate, Copper Proteinate, Zinc Proteinate, Manganese Proteinate,
Sodium Selenite), Vitamins (Vitamin A (Vitamin A Palmitate), Vitamin E
Supplement, Vitamin B3 (Niacin), Vitamin B5 (Calcium Pantothenate),
Vitamin B1 (Thiamine Mononitrate), Vitamin B6 (Pyridoxine Hydrochloride),
Vitamin B2 (Riboflavin), Vitamin B9 (Folic Acid), Vitamin B12 Supplement,
Vitamin B7 (Biotin), Vitamin D2 (Ergocalciferol)).
