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We are on a mission to get the junk out of our pets' food — by making the highest quality clean protein the world has ever seen. We’ve made a radically better dog food with 31% complete protein, superfood ingredients, and zero junk.

 

How Do We Stack Up Against The Rest?

Over 30% Protein Sustainable Protein Source Free from Animal Meal and By-Products No Artificial Preservatives, Flavors, Colors No Corn, No Soy, No Rice
Wild Earth
Clean Protein Formula
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Halo
Garden of Vegan
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V-Dog
Kinder Kibble
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Rachel Ray Nutrish
Open Range Recipe with Beef, Venison and Lamb
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Blue Buffalo
Life Protection Formula - Chicken and Brown Rice Recipe
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Fromm
Adult Gold
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Pedigree
High Protein Beef and Lamb Flavor

Ingredients With A Purpose

Our recipe was created by scientists, nutritionists, and vetted by our chief veterinary officer Dr. Ernie Ward and other industry experts. Every single ingredient in our formulation has a purpose.

Ingredient Function
Dried Yeast Source of high, clean, non-animal protein and umami/savory flavor and source of 10 essential amino acids
Pea Protein Provides a variety of protein and micronutrients
Potato Protein Provides a variety of protein and micronutrients
Oats Sources of plant-based energy source (starch) and carbohydrates (energy source). Provides additional dietary fiber, supports heart health and low gycemic index
Sweet Potato Sources of plant-based energy source (starch) and carbohydrates (energy source). Provides additional dietary fiber, antioxidant, immune system support
Chickpeas Sources of plant-based energy source (starch) and carbohydrates (energy source).
Peas Sources of plant-based energy source (starch) and carbohydrates (energy source)
Flaxseed Meal Healthy skin and coat. Source of Omega 3
Canola Oil Healthy skin and coat. Source of Omega 3. Fats and oils are also a source of energy which is important especially for active and large dogs.
Sunflower Oil Healthy skin and coat. Source of Omega 6. Fats and oils are also a source of energy which is important especially for active and large dogs.
Marine Microalgae Healthy skin and coat. Source of DHA
Inulin Sources of prebiotic fibers (good for digestion and nutrient absorbtion)
Fructooligosaccharide Sources of prebiotic fibers (good for digestion and nutrient absorbtion)
Oats Sources of dietary fibers
Wheat Germ Sources of dietary fibers
Blueberries Source of vitamins, minerals and antioxidants
Cranberries Source of vitamins, minerals and antioxidants
Pumpkin Source of vitamins, minerals and antioxidants and fiber
Spinach Source of vitamins, minerals and antioxidants and fiber
Vitamins Sources of essential vitamins
Minerals Source of minerals - chelated minerals allow optimal nutrient absorption
Dicalcium Phosphate Sources of calcium & phosphorus. Dogs need a careful balance of calcium/phosphorus and sufficient vitamin D for strong bones and healthy teeth.
Calcium Carbonate Sources of calcium. Dogs need a careful balance of calcium/phosphorus and sufficient vitamin D for strong bones and healthy teeth.
Salt (Sodium Chloride) Source of chloride & sodium
Potassium Chloride Source of chloride & potassium
Taurine Essential amino acid derivative important for supporting heart and eye health
L-Carnitine Maintain healthy metabolism/energy and performance enhancer
Choline Chloride Source of Choline - important to prevent dangerous choline deficiency
Mixed Tocopherols Natural preservatives and form of anti-oxidant to ensure freshness of product
Natural Flavor (yeast based) Source of flavors
Rosemary Extract Source of flavors and natural preservative

Dog Food Made Better

We believe that science and technology can be harnessed to create a better world, one with healthier foods and less environmental impact.

Our aim is to revolutionize the behemoth pet food industry, by bringing a groundbreaking clean protein to market — one that comes from the Earth, not from animals. Our approach leaves behind the inefficiencies, contamination issues, and cruelty associated with pet foods of the past.

Thank You for joining us on our journey!

 

Facts You Should Know

Pet food has a huge environmental impact.

A study released by UCLA calculated that the meat-based food eaten by Americans’ dogs and cats generates the equivalent of 64 million tons of carbon dioxide per year, which has about the same climate impact as a year's worth of driving from 13.6 million cars.

Read The Study

Dogs are omnivores.

Many people believe dogs are carnivores. In fact, dogs can digest protein from multiple sources, because dogs are omnivores — scavenging omnivores, to be exact. They evolved alongside humans over tens of thousands of years, developing gut enzymes that allow them to digest a wide variety of foods. Even wolves in the wild derive nutrition from both plant and animal sources.

Dogs need protein — not meat.

Protein is a vital nutrient, essential for your dog’s health. Dogs require 10 essential amino acids, the “building blocks” of protein. These amino acids are found in animal meat, plants, and in our star ingredient — yeast.

Learn More

Yeast is a great source of protein!

The secret behind our high-protein, meat-free dog food is the #1 ingredient on our nutrition label: YEAST. These “tiny miracles” are miniature protein factories — they pump out ultra-high quality protein, grow easily at scale, and require radically fewer resources. 

The protein generated by our yeast is of the highest quality and contains all 10 essential amino acids dogs need, so it’s every bit as nutritious as meat-based protein, with none of the downsides.

AAFCO approved and safe for dogs.

The dried yeast we are using is an Association of American Feed Control Officials (AAFCO) approved pet food ingredient: 91.6 (IFN 7-05-533: Yeast, dried) and, through decades of study and use, is classified as Generally Recognized as Safe (GRAS) by the U.S. Food & Drug Administration (FDA). The AAFCO definition was adopted in 1955, amended in 1993, adopted again in 1997.

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