OVER 50,000 HAPPY CUSTOMERS
Your Dog’s Health
Begins in Their Bowl
Watch them thrive on our nutritionally complete dog food free from the top food allergens. Plus, our formulas are sustainably made and 100% cruelty-free.
OVER 5,000 5-STAR REVIEWS
We Have Reinvented Dog Food
Dogs have evolved and are classified as omnivores, not carnivores. That means they don’t need meat to thrive. All of our dog food formulas are expertly formulated to contain sustainable protein and all of the essential nutrients – from plants.
Backed by Science,
Formulated with a Purpose
Your best friend deserves a meal that helps them play longer, zoomie faster, and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.