OVER 50,000 HAPPY CUSTOMERS
Your Dog’s Health
Begins in Their Bowl
Watch them thrive on our nutritionally complete dog food free from the top food allergens. Plus, our formulas are sustainably made and 100% cruelty-free.
OVER 5,000 5-STAR REVIEWS
We Have Reinvented Dog Food
Dogs have evolved and are classified as omnivores, not carnivores. That means they don’t need meat to thrive. All of our dog food formulas are expertly formulated to contain sustainable protein and all of the essential nutrients – from plants.
Backed by Science,
Formulated with a Purpose
Your best friend deserves a meal that helps them play longer, zoomie faster, and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.
Delicious, Rich Superfood Ingredients
Our food contains sweet potato, spinach, pumpkin, oats and more. All clean, all rich in nutrients and all cruelty-free.
Complete & High Protein
We use only clean, sustainable, and tasty yeast and plant proteins that offer more protein by weight than traditional dog foods.
Vet-Developed
Our recipes were expertly crafted by veterinarians and food scientists to ensure complete & balanced head-to-paw nutrition.
Total Body Health Benefits
Our carefully crafted recipes contain ingredients that support digestion, strong muscles, and a healthy skin and coat.
Itchy paws? Digestion issues? Our plant-based recipes helped these pups overcome their allergies.
JOIN OUR MISSION
Let’s Feed the Evolution
—Together
Dog by dog, we’re leading a movement where all dogs receive the complete and comprehensive nutritional care they deserve. By doing so, we’re inspiring a more joyful and tail-wagging path forward—one led by science, guided by experts, and above all, driven by heart.
Our Customer Reviews
Thousand of Pet Parents Have Seen the Difference
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