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Dogs Thrive With Us

86% of our customers reported health improvements after switching to Wild Earth.
Strong Joints
Strong Joints
Smothed Skin
Smothed Skin
Healthy Digestion
Healthy Digestion
Soft Fur
Soft Fur
Boosted Energy
Boosted Energy
Clear Eyes
Clear Eyes
Learn More Read the full survey here

1. Proven Relief for Itchy, Sensitive Dogs

Chronic itching, redness, or hot spots? It might be food-related. Our anti-itch formula is crafted without meat, dairy, or wheat—three of the top food allergens in dogs. Instead, we use clean, plant-based proteins and anti-inflammatory omega-3s to help calm irritated skin from the inside out.

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2. Free From Common Allergens, Full of Clean Nutrition

Skip the chicken, beef, dairy, and artificial fillers. Our hypoallergenic recipe is made for dogs with food sensitivities and skin flare-ups. With flaxseed, sunflower oil, probiotics, and no meat proteins, it nourishes skin and gut—without the risk of allergic reactions.

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3. Plant-Powered & Vet-Developed for Skin + Gut Health

Crafted by vets, this limited-ingredient formula combines omega-rich oils, probiotics, and antioxidants to support skin health, digestion, and immunity—all without animal proteins or harsh additives. It’s clean, science-backed nutrition for your most sensitive pups.

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4. Trusted by Dog Parents for Allergy Relief

Thousands of dog parents are turning to vegan, hypoallergenic food to reduce flare-ups and boost coat health. Our nutritionally complete, plant-based formula is gentle on the stomach, free from top 8 allergens, and made to help dogs feel and look their best.

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Us vs. Them: There’s No Comparison

Wild Earth

Other Brands

  • All-natural ingredients
  • Allergen-free
  • No prep needed
  • Created using vet-backed science
  • No nasty additives
  • Complete nutrition
  • Sustainable & earth-friendly protein
  • Suitable for all adult dogs
  • Added probiotics & digestive support
  • No antibiotics or hormones

Itchy Skin? Allergies? Finally, a Dog Food That Gets It.

Many dog foods include meat, dairy, and fillers that trigger itching and allergies. Our vegan, hypoallergenic formula skips the top allergens and delivers complete nutrition—with plant-based proteins, omega fatty acids, and gut-friendly ingredients—to support healthy skin, digestion, and coat

  • Itchy skin

  • Diarrhea

  • Bad Breath

  • Hair Loss

Gentle on your pup. Tough on allergies.

Skip the guesswork and give your dog a diet designed to soothe, support, and strengthen—from the inside out.

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Frequently Asked Questions

What is hypoallergenic  dog food?

It’s specially formulated to avoid ingredients like chicken, beef, and dairy that often cause allergic reactions in dogs. Our vegan recipe offers gentle, clean nutrition perfect for sensitive pups.

What’s the best dog food for allergies and itchy skin?

A clean, meat-free, hypoallergenic dog food with anti-inflammatory ingredients like omega-3s and plant-based proteins—just like Wild Earth’s Performance Formula.

What makes Wild Earth a good choice for dogs with sensitive stomachs?

Our Performance Formula uses easily digestible plant proteins, no fillers, and zero animal by-products. This helps reduce digestive upset and supports gut health—perfect for dogs with food allergies or sensitive stomachs.

What causes itching and allergies in dogs?

Itching in dogs is commonly caused by food allergies, environmental allergens (like pollen or dust mites), or sensitivities to certain ingredients in regular dog food. Common food allergens include chicken, beef, dairy, and grains.

How can anti-itch dog food help my dog?

Anti-itch dog food is designed with limited ingredients, novel or plant-based proteins, and added nutrients like omega-3 fatty acids to reduce inflammation, soothe irritated skin, and support overall skin and coat health.

Is Wild Earth really vegan—and is that healthy for my dog?

Yes, Wild Earth is 100% vegan and formulated by vets to meet all AAFCO standards for adult dog nutrition. It's rich in protein, amino acids, and essential nutrients to keep your dog strong, healthy, and energized—without any animal ingredients.