Dog Food Made Better


Dear Pet Parents,

We started Wild Earth because we were fed up with the dog food industry. It wasn’t doing right by the animals we love and the planet we share with them.

At its core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet.

So we made a new kind of dog food – a better one. With a plant-based recipe that’s simply made better.

This means: High-quality, cruelty-free ingredients. Sustainable sourcing that’s better for the planet. And a vet-developed recipe that’s both healthy and better for pets.

So we can feel better about the food we feed our furry friends.

With Love,
The Wild Earth Team

Our Promise

The Best Ingredients

High-quality and cruelty-free

A Healthy Formula

Vet-developed recipe that’s both
healthy & better for pets

Sustainable Practices

Sustainable sourcing that’s better
for the planet


Clean Bowl for Them,
Clean Conscience for You

Our team of vets and animal food scientists created a radically better food for dogs with 100% vegan ingredients, high protein, and zero junk. Plus, we included delicious whole foods like chickpeas, oats, and sweet potatoes that are both nutritious and full of flavor.

Pet parents have reported amazing results after switching:

More Energy
Fewer Allergies
Shinier Coat
Better Digestion
Healthier Weight