Dog food made for dogs. Not wolves.

Let your evolved dog eat what they really crave.


Don’t Just Take Our Word For It

Backed by Science,
Formulated with a Purpos

Your best friend deserves a meal that helps them play longer, zoomie faster and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.

Delicious, Rich Superfood Ingredients

Our food contains sweet potato, spinach, pumpkin, oats and more. All clean, all rich in nutrients and all cruelty-free.


Our recipes were expertly crafted by veterinarians and food scientists to ensure complete & balanced head-to-paw nutrition.

Complete & High Protein

We use only clean, sustainable, and tasty yeast and plant proteins that offer more protein by weight than traditional dog foods.

Total Body Health Benefits

Our carefully crafted recipes contain ingredients that support digestion, strong muscles, and a healthy skin and coat.

Success Stories From Real Pet Parents

Over 4,000+ 5-Star Reviews

Portrait of testimonial author Paris F..
Paris F.

Luna ate her first bowl faster than any food we’ve ever given her!

The Wild Earth Effect is Real

In a recent customer survey, here’s what dog parents reported after feeding 3 bags of Wild Earth to their dogs.


of dogs showed health improvements


of dogs prefers the taste of Wild Earth over other dog food


of dogs had improved
skin & coat health


of dogs had reduced
itching and scratching


Itchy paws? Digestion issues? Our plant-based recipes helped these pups overcome their allergies.

Join Our Mission

Let’s Reinvent Dog Food

Dogs have evolved and are classified as omnivores, not carnivores. That means they don’t need meat to thrive. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for our pets, and for our planet. So we made a new kind of dog food – a better, cruelty-free one. We thank you for joining and supporting our mission!


Our Customer Reviews

100% Plant-Based Dog Wellness