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Complete Protein Dog Food
Everything your dog needs. Complete nutrition, completely plant-based.
Give your pup extra support. Head to paws, inside and out.
Superfood Dog Treats
Irresistible rewards with nutritional benefits to feel good about.
Build Your Meal Plan
Take our 3-minute quiz and we’ll build a customized meal plan for your pup.
JOIN OUR MISSION
Let’s Reinvent Dog Food
At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.
Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one. We thank you for joining and supporting our mission!