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Complete Protein Dog Food

Everything your dog needs. Complete nutrition, completely plant-based.

Dog Supplements

Give your pup extra support. Head to paws, inside and out.

Superfood Dog Treats

Irresistible rewards with nutritional benefits to feel good about.

Build Your Meal Plan

Take our 3-minute quiz and we’ll build a customized meal plan for your pup.


Let’s Reinvent Dog Food

At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one. We thank you for joining and supporting our mission!