Zero compromises. All the benefits.

Explore our variety of products to help you customize your dog’s nutrition based on their unique needs.

Complete Protein Dog Food

Our high protein, high fiber, plant-based dog food is made with superfood ingredients and no junk. Dogs require a unique blend of nutrients to be happy and thrive. Our food is designed to ensure your dog is getting those nutrients in every meal!

Dog Supplements

Every dog is a unique individual and may need extra support in certain areas. Our line of veterinarian-developed, science-backed supplements allow you to provide that support. Age, environment, pollutants, and the stressors of daily life can all lead to less than optimal health for your dog.

Superfood Dog Treats

We spent over a year carefully crafting the world’s first high-quality dog treat made with sustainable koji protein, an ancient fungi superfood. While our nutritious and delicious snacks will delight your dog, you can delight in making a sustainably minded purchase.

JOIN OUR MISSION

Let’s Reinvent
Dog Food

At its core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food—a better one. We thank you for supporting our mission!