We all know the iconic Shark Tank theme tune -- it had been playing over and over again in my head after I got the call. I’d been selected to pitch my business, Wild Earth, a clean, sustainable and cruelty free Pet Food company on ABC’s hit show Shark Tank...

You might notice we have an all-new look and feel. We’ve been deeply engaged in a rebranding process with R/GA, a global team of design, media, and strategy geniuses and this new look is the outcome of our work with them.

All dog parents want to feed their pet the best food possible. Some are turning to home-cooked meals, others to raw diets, or searching the aisles for human-grade meats. Unfortunately, none of these solutions holds the key to the best meal and meat-heavy dog foods are negatively impacting the environment.

Dog owners are faced with choices—the plaid collar versus polka dots, a long walk or a trip to the dog park. But on a daily basis, the most important choice we make is what food we offer. Without good nutrition, dogs simply cannot be healthy and happy.

If you’re looking to start bringing your dog to work, here are some solutions to 6 common challenges of having dogs in the office.

Koji isn’t new to the food world, but the team at Wild Earth is using it in a novel way. Learn why this ancient protein was chosen for Wild Earth dog food and how it's made. 

A recent study revealed that animal-based ingredients were responsible for 236 cases of food allergy in dogs while plant-based ingredients (wheat, soy, corn, rice, barley, kidney bean, and tomato) were involved in only 77 cases.

There are 9 ingredient terms for meat in pet food. Learn what each one means, where it comes from, and why it matters.

Let's talk about the big question: Who’s responsible for overseeing pet food labeling? While some oversight does apply to pet food manufacturers, much due diligence is left up to pet parents to understand what’s in their pet’s food.

When picking out a dog food, pet parents tend to focus on protein, and with good reason! Protein plays many vital roles in the body. But what the label can’t tell you, however, is whether or not the protein that is present supplies all the amino acids that your dog needs.