Relief From Itchy Skin Starts in the Bowl

If your dog is constantly itching and scratching, their food might be the culprit.


Here’s What to
Look For

It might look cute when your pup uses their paws to scratch their nose, but it’s a tell-tale sign of some sort of allergy.

Most common triggers:Believe it or not, our dogs are very susceptible to meat allergies. Especially when the “meat” in their food is such poor quality. Our food uses clean, hypoallergenic protein that has been shown to clear up skin and can stop the itching, scratching and licking.

Common Dog Allergy Symptoms

Itching, Scratching,
Yeast Infections in Ears & Paws
Problems & Red Bellies
& Low Energy

“Your Dog Is 3x More Likely to Be Allergic to an Animal-Based Ingredient Than a Plant-Based Ingredient.


How It Started

Rashes, hot spots, itching, and unspeakable digestive problems (I’ll spare the details). My two pitties had the worst allergies you can imagine. It was heartbreaking. We tried everything to fix it: shots, steroids, shampoos, ointments. Poor Wednesday would get daily baths to try and relieve the itch. We felt hopeless.

How It’s Going

Within a week of switching to Wild Earth, Wednesday and Pugsley had better skin, better BMs and were overall happier! Fast forward to 6 months later, our pups’ ailments have essentially disappeared, it’s unbelievable. And they LOVE the food. No more shots, no more steroids. Just zoomies! (See below)

It’s A Dog’s World

Our Performance Formula Dog Food features superfood ingredients, it is packed with muscle-supporting protein, and is enriched with prebiotic fiber and healthy fats to help keep your dog in tip-top shape. We took AAFCO standards for dog nutrition and added more protein, and supplemental nutrients—all with a flavorful profile to keep your dog’s evolutionary instincts satisfied.

Guaranteed Analysis

Crude Protein (min)28.0%Crude Fat (min)11.0%Crude Fiber (max)5.0%Moisture (max)10.0%Lysine (min)1.3%Methionine (min)0.5%Docosahexaenoic Acid (DHA) (min) 0.05% Calcium (min)1.0%Phosphorus (min)0.9%Sodium (min)0.2%*Omega-6 Fatty Acids (min)3.5%*Omega-3 Fatty Acids (min)1.0%

* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles

Calorie Content ME (Calculated)

3,435 kcal/kg
346 kcal/cup

Wild Earth Performance Formula Veggie Chick’n Kabob Flavor is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.

Guaranteed Analysis

Guaranteed Analysis for Both Maintenance Formula Flavors

Crude Protein (min)23.0%Crude Fat (min)9.0%Crude Fiber (max)5.0%Moisture (max)10.0%Lysine (min)0.9%Methionine (min)0.4%Calcium (min)0.9%Phosphorus (min)0.9%Sodium (min)0.1%*Omega-6 Fatty Acids (min)2.0%*Omega-3 Fatty Acids (min)1.0%

* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles

Calorie Content ME (Calculated)

3,678 kcal/kg
335 kcal/cup

Wild Earth Maintenance Formula, Classic Roast & Golden Rotisserie Flavors are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.

It’s A Dog’s World

Our dog food formulas offer complete and comprehensive dog nutrition for the evolved dog—that just happens to be all plant-based. We believe modern dogs have evolved with us and it’s time their food does, too.

Our kibble formulas are vet-developed and science-backed for nutrition you can count on, using only clean and high-quality ingredients because dogs deserve the very best. We took AAFCO standards for dog nutrition and added more protein, and supplemental nutrients—with flavorful profiles to keep your dog’s evolutionary instincts satisfied.

Backed by Science,
Formulated with a Purpos

Your best friend deserves a meal that helps them play longer, zoomie faster, and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.

Delicious, Rich Superfood Ingredients

Our food contains sweet potato, spinach, pumpkin, oats and more. All clean, all rich in nutrients and all cruelty-free.
Complete & High Protein

We use only clean, sustainable, and tasty yeast and plant proteins that offer more protein by weight than traditional dog foods.

Our recipes were expertly crafted by veterinarians and food scientists to ensure complete & balanced head-to-paw nutrition.
Total Body Health Benefits

Our carefully crafted recipes contain ingredients that support digestion, strong muscles, and a healthy skin and coat.

Watch how these dogs went
from itching & scratching to 
calm & soothed.

Success Stories From Real Pet Parents

Beet and strawberry treats

"My senior dog really enjoys the beet and strawberry treats. She does not have any trouble chewing them."

Cathy M.

Great food

"My dog has been on this food for years it hasn’t helped with his itching but he likes it and it’s good for him"

Shawn S.

Great but wish had smaller kibble

"The kibble is kind of big for my small senior chihuahuas so I soak it a bit and mix it with wet food."

Yuliana M.

Mickey Rooney likes Wild Earth!

"Our dog Mickey likes his Wild Earth Protein Formula dog food. He is not a picky or finicky eater anyway. However, when we were rec..."

Benita T.

My dog has been eating

"My dog has been eating Wild Earth for about 7 years now. She seems to really like it and has maintained a good weight & energy..."

Sandra M.

Great food!

"Our dog lovesGreat food! Our dog loves it and it has greatly helped her skin allergies!"

Jennifer B.

Best dog food my dog

"Best dog food my dog has ever eaten! He’s been eating your food for four years and seems younger and healthier than ever in his 11..."

Rebecca W.


"My dog has developed some allergies over the past 3 years and we've been a string of different medications to stop the spread of t..."

Chad A.

Our Results Are Undeniable

As a pet parent, it’s hard to really know what’s causing your dog’s issues – since they can’t explain how they are feeling.  You have to go off of what you are seeing from them and their body’s reaction.  Make the switch today and see the difference high-quality plant-based food can have for your dog’s happiness.

Frequently Asked Questions

Where can I buy Wild Earth products?

Currently, our NEW Performance Formula and Maintenance Formula are sold exclusively through WildEarth.com, but will be added to Amazon.com, Chewy.com, and Walmart.com inventory soon! Our Complete Protein formula and other products are available on Amazon.com, Chewy.com, and Walmart.com. We are working hard to have our products available through local retail stores, so be on the lookout.

Don’t dogs need meat to thrive?

Short answer: No! Long answer: Dogs have evolved from their wolf ancestors into true omnivores. Meaning, they can break down protein from animal and plant sources. We created dog food formulas with only plant-based ingredients because plants allow us to provide your dog with a nutritionally-complete and balanced diet. That also saves millions of lives in the process. Dogs need protein and a specific blend of essential amino acids—both of which our formulas are guaranteed to have.Learn about our ingredients → 

How much should I feed my dog?

This depends on your dog’s age, size, breed, and any specific health goals you may have for your dog (ie weight gain, weight loss). Check out the feeding chart on this page or reach out to our knowledgeable Customer Success Team through the chat icon in the lower right of this page.

 Does Wild Earth meet AAFCO requirements?

Yes! Our Performance Formula and Maintenance Formula dog food meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.

We believe the AAFCO guidelines are a baseline requirement and our dog food formulas in many cases exceed these requirements.

Has there been any link to Dial Cardiomyopathy (DCM) and plant-based dog diets?

Our new Performance Formula and Maintenance Formula dog food recipes do not contain any legumes so even though there is no correlation between plant-based diets and DCM we have eliminated this from our new recipes! This is a complex issue, but with current information there is no correlation between plant-based diets and DCM. 

All current data suggests that if a link, in fact, exists between diet and DCM, it may be due to nutritional deficiencies in the diet and since our food is nutritionally-complete, this won’t be an issue. For a full breakdown, read this article from our Chief Product Officer, Dr. Abril Estrada: What We Know About Canine DCM and It’s Link to Diet

Can I cancel my Wild Earth dog food subscription at anytime? 

Yes! You can cancel your subscription orders at anytime in your wildearth.com account. Just simply login to your account and navigate to the subscriptions tab. You can also update your payment method, delay, skip and change your subscription timing there as well. We’ll also send you shipping updates along the way. Our Customer Support Team is standing by to answer any questions!


Let’s Reinvent
Dog Food

At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad Practices. And bad health.

Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one.
We thank you for joining and supporting our mission!

Our Customer Reviews

Thousand of Pet Parents Have Seen the Difference


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