OVER 3,000 HAPPY PAWRENTS
Relief From Itchy Skin Starts in the Bowl
If your dog is constantly itching and scratching, their food might be the culprit.

IS YOUR PUP SUFFERING FROM ALLERGIES?
Here’s What to
Look For
It might look cute when your pup uses their paws to scratch their nose, but it’s a tell-tale sign of some sort of allergy.
Most common triggers:Believe it or not, our dogs are very susceptible to meat allergies. Especially when the “meat” in their food is such poor quality. Our food uses clean, hypoallergenic protein that has been shown to clear up skin and can stop the itching, scratching and licking.

Common Dog Allergy Symptoms

Itching, Scratching,
Yeast Infections in Ears & Paws

Gastrointestinal
Problems & Red Bellies

Lethargy
& Low Energy
“Your Dog Is 3x More Likely to Be Allergic to an Animal-Based Ingredient Than a Plant-Based Ingredient.
–Source

How It Started
Rashes, hot spots, itching, and unspeakable digestive problems (I’ll spare the details). My two pitties had the worst allergies you can imagine. It was heartbreaking. We tried everything to fix it: shots, steroids, shampoos, ointments. Poor Wednesday would get daily baths to try and relieve the itch. We felt hopeless.

How It’s Going
Within a week of switching to Wild Earth, Wednesday and Pugsley had better skin, better BMs and were overall happier! Fast forward to 6 months later, our pups’ ailments have essentially disappeared, it’s unbelievable. And they LOVE the food. No more shots, no more steroids. Just zoomies! (See below)
It’s A Dog’s World
Our Performance Formula Dog Food features superfood ingredients, it is packed with muscle-supporting protein, and is enriched with prebiotic fiber and healthy fats to help keep your dog in tip-top shape. We took AAFCO standards for dog nutrition and added more protein, and supplemental nutrients—all with a flavorful profile to keep your dog’s evolutionary instincts satisfied.

Ingredients Veggie Chick'n Kabob Flavor
Ingredients Veggie Chick'n Kabob Flavor
Dried Yeast,Barley,Oats,Grain Sorghum,Potato Protein,Millet,Canola Oil(preserved with mixed tocopherols),Sweet Potato,Flaxseed,Sunflower Oil(preserved withmixed tocopherols),Dicalcium Phosphate,Calcium Carbonate, Natural Flavors (source of Veggie Chick’n Kabob Flavor),Salt,Safflower Oil(preserved withmixed tocopherols),Potassium Chloride,Marine Microalgae,Choline Chloride,Taurine,Inulin(fromdried chicory root),Zinc Proteinate,Iron Proteinate,Fructooligosaccharide,Tocopherols(preservative),L-Carnitine,Vitamin E Supplement,Blueberries,Cranberries,Pumpkin,Spinach,Vitamin A Supplement,Manganese Proteinate,Copper Proteinate,Niacin Supplement,Sodium Selenite,d-Calcium Pantothenate,Riboflavin Supplement,Thiamine Mononitrate,Vitamin B12 Supplement,Pyridoxine Hydrochloride,Vitamin D2 Supplement,Calcium Iodate,Folic Acid,Rosemary Extract
Guaranteed Analysis
Guaranteed Analysis
Crude Protein (min)28.0%Crude Fat (min)11.0%Crude Fiber (max)5.0%Moisture (max)10.0%Lysine (min)1.3%Methionine (min)0.5%Docosahexaenoic Acid (DHA) (min) 0.05% Calcium (min)1.0%Phosphorus (min)0.9%Sodium (min)0.2%*Omega-6 Fatty Acids (min)3.5%*Omega-3 Fatty Acids (min)1.0%
* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles
Calorie Content ME (Calculated)
3,435 kcal/kg
346 kcal/cup
Wild Earth Performance Formula Veggie Chick’n Kabob Flavor is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
Ingredients Classic Roast Flavor
Ingredients Classic Roast Flavor
Barley,Brown Rice,Grain Sorghum,Dried Yeast,Potato Protein,Millet,Canola Oil(preserved with mixed tocopherols),Sweet Potato,Flaxseed,Dicalcium Phosphate,Calcium Carbonate, Natural Flavor (source of roast flavor),Salt,Safflower Oil,Potassium Chloride,Choline Chloride,Turmeric,Taurine,L-Carnitine,Mixed Tocopherols(preservative),Zinc Sulfate,Ferrous Sulfate,Sunflower Oil,Zinc Proteinate,Selenium Yeast,Vitamin E Supplement,Black Pepper Extract,Iron Proteinate,Manganese Sulfate,Niacin Supplement,Copper Sulfate,Manganese Proteinate,d-Calcium Pantothenate,Copper Proteinate,Riboflavin,Thiamine Mononitrate,Vitamin A Supplement,Sodium Selenite,Pyridoxine Hydrochloride,Calcium Iodate,Folic Acid,Vitamin B12 Supplement,Vitamin D2 Supplement,Rosemary Extract
Ingredients Golden Rotisserie Flavor
Ingredients Golden Rotisserie Flavor
Barley,Brown Rice,Grain Sorghum,Dried Yeast,Potato Protein,Millet,Canola Oil(preserved with mixed tocopherols),Sweet Potato,Flaxseed,Dicalcium Phosphate,Calcium Carbonate, Natural Flavor (source of rotisserie flavor),Salt,Safflower Oil,Potassium Chloride,Choline Chloride,Turmeric,Taurine,L-Carnitine,Mixed Tocopherols(preservative),Zinc Sulfate,Ferrous Sulfate,Zinc Proteinate,Selenium Yeast,Vitamin E Supplement,Iron Proteinate,Manganese Sulfate,Rosemary Extract,Niacin Supplement,Copper Sulfate,Manganese Proteinate,d-Calcium Pantothenate,Copper Proteinate,Riboflavin,Thiamine Mononitrate,Vitamin A Supplement,Sodium Selenite,Pyridoxine Hydrochloride,Calcium Iodate,Folic Acid,Vitamin B12 Supplement,Vitamin D2 Supplement
Guaranteed Analysis
Guaranteed Analysis
Guaranteed Analysis for Both Maintenance Formula Flavors
Crude Protein (min)23.0%Crude Fat (min)9.0%Crude Fiber (max)5.0%Moisture (max)10.0%Lysine (min)0.9%Methionine (min)0.4%Calcium (min)0.9%Phosphorus (min)0.9%Sodium (min)0.1%*Omega-6 Fatty Acids (min)2.0%*Omega-3 Fatty Acids (min)1.0%
* Not recognized as an essential nutrient by the
AAFCO Dog Food Nutrient Profiles
Calorie Content ME (Calculated)
3,678 kcal/kg
335 kcal/cup
Wild Earth Maintenance Formula, Classic Roast & Golden Rotisserie Flavors are formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance.
It’s A Dog’s World
Our dog food formulas offer complete and comprehensive dog nutrition for the evolved dog—that just happens to be all plant-based. We believe modern dogs have evolved with us and it’s time their food does, too.
Our kibble formulas are vet-developed and science-backed for nutrition you can count on, using only clean and high-quality ingredients because dogs deserve the very best. We took AAFCO standards for dog nutrition and added more protein, and supplemental nutrients—with flavorful profiles to keep your dog’s evolutionary instincts satisfied.

Backed by Science,
Formulated with a Purpose
Your best friend deserves a meal that helps them play longer, zoomie faster, and snuggle happier. That’s why each ingredient was specifically chosen for targeted health benefits.

Success Stories From Real Pet Parents
Frequently Asked Questions
Where can I buy Wild Earth products?
Where can I buy Wild Earth products?
Currently, our NEW Performance Formula and Maintenance Formula are sold exclusively through WildEarth.com, but will be added to Amazon.com, Chewy.com, and Walmart.com inventory soon! Our Complete Protein formula and other products are available on Amazon.com, Chewy.com, and Walmart.com. We are working hard to have our products available through local retail stores, so be on the lookout.
Don’t dogs need meat to thrive?
Don’t dogs need meat to thrive?
Short answer: No! Long answer: Dogs have evolved from their wolf ancestors into true omnivores. Meaning, they can break down protein from animal and plant sources. We created dog food formulas with only plant-based ingredients because plants allow us to provide your dog with a nutritionally-complete and balanced diet. That also saves millions of lives in the process. Dogs need protein and a specific blend of essential amino acids—both of which our formulas are guaranteed to have.Learn about our ingredients →
How much should I feed my dog?
How much should I feed my dog?
This depends on your dog’s age, size, breed, and any specific health goals you may have for your dog (ie weight gain, weight loss). Check out the feeding chart on this page or reach out to our knowledgeable Customer Success Team through the chat icon in the lower right of this page.
Does Wild Earth meet AAFCO requirements?
Does Wild Earth meet AAFCO requirements?
Yes! Our Performance Formula and Maintenance Formula dog food meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for Maintenance.
We believe the AAFCO guidelines are a baseline requirement and our dog food formulas in many cases exceed these requirements.
Has there been any link to Dial Cardiomyopathy (DCM) and plant-based dog diets?
Has there been any link to Dial Cardiomyopathy (DCM) and plant-based dog diets?
Our new Performance Formula and Maintenance Formula dog food recipes do not contain any legumes so even though there is no correlation between plant-based diets and DCM we have eliminated this from our new recipes! This is a complex issue, but with current information there is no correlation between plant-based diets and DCM.
All current data suggests that if a link, in fact, exists between diet and DCM, it may be due to nutritional deficiencies in the diet and since our food is nutritionally-complete, this won’t be an issue. For a full breakdown, read this article from our Chief Product Officer, Dr. Abril Estrada: What We Know About Canine DCM and It’s Link to Diet
Can I cancel my Wild Earth dog food subscription at anytime?
Can I cancel my Wild Earth dog food subscription at anytime?
Yes! You can cancel your subscription orders at anytime in your wildearth.com account. Just simply login to your account and navigate to the subscriptions tab. You can also update your payment method, delay, skip and change your subscription timing there as well. We’ll also send you shipping updates along the way. Our Customer Support Team is standing by to answer any questions!
JOIN OUR MISSION
Let’s Reinvent
Dog Food
At it’s core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad Practices. And bad health.
Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one.
We thank you for joining and supporting our mission!
